🐸
Prepared by
Web App Proposal
Prepared for Jeff Lambert-Shemo · HYLA Wellness

HYLA MOVES

Your Movement App, Built for the Web.
No App Store. No download. Just a link that works like an app.
Project Type
Progressive Web App
Timeline
6–8 Weeks to Launch
Prepared by
Scott Sherman
🐸 The Opportunity

Your clients are already engaged. HYLA MOVES gives them a 90-second daily habit loop — exercise, feedback, streak — delivered straight to their phone without a single app store download. You manage the content. We handle the tech.

📱
The App Flow — 6 Screens
1 🔔
Daily Nudge
Lock screen notification —
Your 90-second dose is ready 🐸

Daily Nudge

Push notification: "Your 90-second dose is ready 🐸"

2 💪
Today's Dose
10 reps · 90 sec timer

Today's Dose

Exercise card with name, reps, demo GIF slot, and timer

3 🎯
Feedback
How did it feel?
Easy Moderate Difficult

Feedback

Rate how it felt: Easy / Moderate / Difficult

4 🎉
Celebrate
7 🔥
Day streak · Keep going!

Celebrate

Streak counter + completion checkmark animation

5 📊
Progress
↑12%
Strength
↑8%
Mobility
86%
Consist.

Progress

Weekly stats: strength, mobility, consistency score

6 🛠
Jeff's Dashboard
Squat Pulse Active
Hip Hinge Active
+ Add Exercise

Jeff's Dashboard

Manage exercises, see engagement, add new clients

⚙️
What Gets Built
1

Progressive Web App

Installable from any browser. Works on iPhone and Android. No App Store needed. Clients tap a link — it installs on their home screen and behaves like a native app.

No $99/year Apple fee
2

Daily Exercise Engine

Jeff builds a library of exercises in the admin panel. The app delivers one per day based on client goals and history — automatically, no manual scheduling needed.

Fully managed by Jeff
3

Push Notifications

Daily nudge delivered at the time each client chooses. No phone number needed — works via the Web Push API. Clients opt in at signup and adjust any time.

No SMS costs
4

Streak & Progress Tracking

Clients see their consistency score, weekly stats, and improvement over time. Streaks keep them coming back. Progress data shows the value of showing up daily.

Built-in motivation
5

Jeff's Admin Panel

Add exercises, create client groups, see who's active and who's dropped off. Full visibility into engagement without needing to ask clients how it's going.

Full visibility
6

hyla-wellness.com Integration

"Start HYLA MOVES" CTA on the main site. Sign-ups flow directly into the app — clients go from website visitor to active user in under 60 seconds.

Seamless handoff
Before & After
❌ Before
"Buy an app on the App Store" approach
💸$10,000–$50,000 to build a native app
💸$99/year Apple Developer fee
2–4 week App Store review process
📲Clients have to find and download it
🔁Updates require new App Store submission
✅ After
HYLA MOVES PWA
🚀Built and live in 6–8 weeks
🔗No App Store. No download. Just a link.
🔔Push notifications work like a native app
🎛Jeff updates content from his dashboard
📈Scales from 10 clients to 10,000
💰
Investment
Setup — One-Time
$3,500
Custom PWA build, exercise engine, admin panel, and website integration. Everything needed to go live.
Monthly — 12-Month Commitment
$349/mo
Hosting, maintenance, new features, and ongoing support. We handle the tech so Jeff stays focused on his clients.
Pricing covers the full build — no templates, no shortcuts. Built specifically for HYLA Wellness and how Jeff works with his clients.
🗺
Next Steps
1

Quick call to walk through the app flow and confirm exercise library structure

2

Jeff provides 5–10 seed exercises to build the initial library

3

We build and deliver a working prototype in 2 weeks

4

Full launch in 6–8 weeks

🐸

Ready to give your clients their daily dose?

Let's get HYLA MOVES live. Book a call or reply to this proposal and we'll get started.